Jordan Sandhu: A Temporary Art for a Permanent Effect
Working with Jordan Sandhu was a fascinating experience. For his music video shoot of the song “Freestyle,” he needed a temporary full-arm tattoo with an old-school theme. I led a team of artists to execute this, ensuring the design aligned with his vision for the video.
While the tattoo was temporary, its impact was so profound that Jordan later decided to get a permanent name tattoo on his wrist. Though a senior artist executed the permanent version, the journey began with the creative process we led for his music video, showing how temporary art can leave a lasting impression.